Twerkledum and Twerkledee : Desperately Seeking (any) Attention
As TW 'restocks' As ever 'offerings' promoted with clammy social media posts
There have been more damp squib PR stunts from the great pretenders, otherwise known as Twerkledee and Twerkledum. TW has been busy promoting her brand (As ever) on a podcast with Emma Grede, mainly to push a new narrative after her interviews with Fast Company and Marie Claire, stating As ever products would not be restocked. This must have prompted Netflix to throw some cash at As ever (their foolish investment), because it was clear there was non to buy any stock.
Those who did watch the interview were treated to a show with TW pulling a different face every nano second while throwing her arms all over the place— the woman looked positively under the influence of something. Turn down the volume and she looked like a maniac talking to herself as she barely looked at the host, looking down, then up and then closing her eyes as she spoke. Grede’s channel tried to delete the negative comments, but as usual, she could not control the dislikes. I don’t know who Grede is, nor do I care, but she should expect to get ‘markled’ at some point, and some of her followers stated the would now unfollow her due to pandering to Twerkledee.
The entire jam/spread and As ever thing is a farce—TW is even calling it jam, while jam experts state that failed jam is called a spread. The cult fans are essentially buying is a third party massed produced product with an expensive label slapped on it and packaged in an overpriced box. We already know that TW likes to repackage products (such as the peanut butter pretzels in the Netflix show), and basically that’s what the ‘As ever’ offerings are. Then she uses a drop shipping supplier, so really has little to do with the business at all except to promote it. She is selling the ‘brand’ she is trying to create based on her ducal title, and is thus monetising the royal title.
Some claim that she is trying to make the business look profitable and successful and to try and sell the brand, with the cult saying she will make billions from selling jam. But what is her USP? Nothing being sold is unique. L’Oreal bought It Cosmetics because at the time CC and BB creams were in high demand and were the trendy cosmetic items. Most new companies do not make a profit for at least 2 years, even with the Netflix partnership, it will be Netflix who will want a ROI.
The PR tactic of appearing to sell out of stock is supposed to give the appearance of success, but actually it shows a poor business model. Limited and special editions are designed to get regular customers to buy more and attract publicity, but equally people don’t like them if they know they can’t buy them again. It would have been more realistic if As ever sold out after a day, but when you sell out in less than an hour, then it’s obvious there was not much stock to sell in the first place.
On social media, people were encouraging others to fill their baskets and then not to check out to confuse the website. Some items were limited to 6 per customer, and other notices said 50 items per cart. In the long run, I doubt it made much difference as there didn’t seem to be much stock, and no doubt some of the manic fans would have bought as much as possible under instructions to make it look as if everything had sold out.
The only new items included an apricot spread at $9/14 (yuk, with images of TW holding bowls of apricots), and orange blossom honey ($28), with an announcement of the launch of a rosé wine on 1 July 2025. Again, cashing in on the dead Diana card as it would have been her birthday. Is it sad, sick, manipulative, or just low and pathetic? They also set up Sussex Royal (now defunct) on 1 July 2019. Everything seems so contrived and not in memory of Diana, but to use her as a marketing and PR tool. Perhaps her new PR team suggested it and she can blame it on them?
To be honest, it looks like a bottle of wine with an As ever label stuck on it, and perhaps a stash that was bought in bulk. There is a FOMO attached to the launch with TW asking everyone to sign up to be first, but this is also data harvesting as well as trying to see what interest there is in the product. The selling of data is a lucrative business in the US.
Are any companies stupid enough to consider buying ‘As ever’ that has been mocked and seems to have no direction or anything unique to sell?
2 April 2025, As ever launched, ironically the day after April Fools’ Day. Items sell out, but people are charged for items that don’t exist and are offered refunds to be processed within 2-3 weeks.
7 April ~ To pacify people, they are offered a free limited edition item when they are released to make up for not receiving the limited edition honey (did they all get the free orange blossom honey?).
27 May ~ Gives an interview to Fast Company stating that the items will not be restocked and she is pausing As ever until 2026 to reassess the brand. The article is then updated a couple of days later to state that some items might be restocked, and then amended again to say that there will be a restock and new items.
3 June ~ TW then posts on social media that there will be a restock and new items.
16 June ~ PR floats that restocked items will be available on 20 June 2025, and TW posts on social media urging people to sign up.
20 June ~ New items include apricot spread and orange blossom honey. Limited edition items should have been sent free of charge to customers who paid for the initial limited edition honey. Items sell out, but no one actually knows how many items were in stock. TW posts a video on social media, gasping, shaking her head and closing her eyes as if she is performing a scene, while urging people to buy overpriced flower sprinkles because they are selling out. News of a rosé wine to be launched on 1 July 2025 is announced.
As ever, there was a reason for the restock on 20 June 2025, and it was William’s birthday on 21 June, in an obvious attempt to pinch the headlines, but it was as ever a damp squib. No one was interested (bar the paid for sugar rags) and then the US decided to bomb Iran on 21/22 June (Operation Midnight Hammer), and no one is interested in overpriced jam or repackaged tea caddies or tins of flower sprinkles.
No one believes that the jam/spread was made in her kitchen, or that any of the fruit used came from her garden, but TW is keen to give that impression with copious videos of her fingering fruit and plants posted on social media. All the products will have come from wholesalers or other third party companies that supply to companies under their own label, so why pretend otherwise?
The Twerkles seem desperate for attention and have resorted to the old tactics of leaking stories to the press about a reconciliation with the RF, and even talking about inviting them to the Invictus Games in 2027. That’s 2 years away and with the state of Birmingham as it is, one wonders whether it will go ahead.
From what we can see above, Netflix seems to have been ‘markled’ when TW stated no more products would be restocked at the end of May, because what were they going to sell in their pop up stores in September 2025? They seemed to have thrown some cash at her so she could buy some stock, and to ‘find’ some new items to try and create some interest. I mean, anyone can go any buy a bottle of rosé wine, a jar of orange blossom honey, flower sprinkles, tea, or jam in the local supermarket or online. Nothing is unique about the ‘offerings’, the ‘brand’ or even Twerkledee. Once there was a cash injection, debts were paid off and there was some cash to buy stock, so stock levels were never an issue, but cashflow was if you can restock in less than 2 weeks after claiming the company was going to be ‘paused’. This is common in business, but is TW being ‘authentic’ or is she trying to keep up the pretence that she is a successful business woman in order to try and sell the brand while honey coated paws cling to her title? No one is buying it, especially those in PR and who have run their own business.